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Look beyond algorithms and learn from publishers’ mistakes, retailers told

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21.03.2019

Retailers risk repeating the mistakes of the media industry if they rely on algorithms and allow companies like Amazon to dominate their markets, Clean Thinking founder James Greet told a conference in Sydney.

Rather than relying on algorithms and programmatic offerings, which allow the tech giants to dominate industries, Greet and co-founder James Skykes described how retailers need look beyond seeing customers from a transactional view and start build relationships with them.

Retailers need to differentiate experiences and get to closely know their customers said Clean Thinkging’s James Greet

Speaking at the Mumbrella Retail Marketing Summit alongside Sykes, Greet described how the successful media companies focused on customer experience rather than following their competitors who allowed the technology giants to dominate and commoditise their markets.

“If you go back a few years,........

© Mumbrella