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Lion banishes the Four B’s in Hahn Ultra Crisp beer campaign

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Hahn Beer has launched a campaign for its rice-based ‘Ultra Crisp’ beer with an advert that banishes the ‘four B’s’ of beer marketing according to parent company Lion.

“We were looking for something new, interesting and different,” Amy Darvill, Lion’s brand director, told Mumbrella. “No typical beer ad with four blokes sitting around a bar or barbecue. The four B’s – blokes, banter, bars and barbecues – were banished from our brief.”

The “Ultra Good Inside” campaign, created by Thinkerbell who won the account following a competitive pitch, follows the journey of a young guy on his way to........

© Mumbrella