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Adland ‘putting men under the same pressure to succeed as women’

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Advertising which stereotypes male success is putting men under similar pressure to that which women have felt for years as a result of beauty advertising, delegates at Advertising Week Europe have been told.


Fernando Desouches, managing director at New Macho, a division of UK agency BBD Perfect Storm, focussed on marketing to men, said brands will cut through by showing there is more to being a successful male than earning lots of money.

He said: “Brands need to show a different kind of man in the same way as they have a different kind of........

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