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Five ways to win an Effie

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20.03.2019

So, are you on track to make the deadline for your Effies entry? No, well I have a really simple message for you: DON’T PANIC!

Why? Well, just for Mumbrella readers, we’ve collected some handy data to give you a little head start.

Launched over 50 years ago by the American Marketing Association and now running in 42 countries, the Effies recognise effective, impactful advertising.

So to help you as you as you are putting your entry together, ThinkTV has spent time and horse-power digging deeply into 2018’s batch of Effie finalists, looking for the common themes nestled amongst the most effective marketing campaigns from last year.

Without further ado, here are the top five learnings from last year’s winning entries:

1. Anyone can be a winner

Don’t assume that because you’re in a certain category you can’t win. Any marketer from any category can win an Effie as the diagram below shows.

And while anyone can........

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