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Bauer Media announces sale of Money magazine to Rainmaker

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Bauer Media has announced the sale of Money magazine and its associated assets to financial services research house Rainmaker. The final edition produced by Bauer will be the April issue.

Bauer Media ANZ CEO Paul Dykzeul said the sale was due to a desire to focus on ‘core consumer brands’.

“We continue to remain focused on deepening our category specialisation and focusing on our core consumer brands, and as a result, the decision has been made to look for a new home for the magazine, with that being Rainmaker,” said Dykzeul.

“Bauer Media has been the proud publisher of Money magazine for 20 years. Under the leadership of Effie Zahos, it is regarded as one of the most respected finance magazines in Australia with readership figures up 15% year on year. I wish the magazine continued success under the management of Rainmaker.”

Money Magazine’s March issue

Rainmaker Group already has one online media brand, in the form of Financial Standard, but its core revenue........

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