BMF dropped and CMO out as Endeavour targets $100m savings |
Endeavour Group has ended its creative partnership with BMF after two years, as it embarks on a $100 million cost-saving drive.
The move follows a recent marketing shake-up, which saw chief marketing officer Josie Brown quietly exit the business in April.
Endeavour Group will cease working with BMF at the end of FY26 and is now understood to be in the early stages of reviewing its creative roster.
In a statement, the company said it will appoint “new creative partners in due course.”
“BMF has been a valued partner to Endeavour Group, delivering impactful work that has contributed to the strength of our brands,” said Catriona Larritt, Endeavour’s chief customer officer.
“While we’ve made the........