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Exclusive research, AI, storytelling, mass personalisation and more confirmed for Mumbrella360

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New research will be revealed on conversational marketing at Mumbrella360 when The Works partner Douglas Nicol unveils the results from its Datafication study.

Nicol will present exclusive research from The Works at Mumbrella360

The study, created in conjunction with brand data scientist Dr. Suresh Sood from the University of Technology Sydney, includes in-depth research on how Aussies are using voice interfaces and what marketers have to do to reach them.

Nicol will discuss research covering the top user archetypes in Australia and their preferred use cases, smart speaker market share, virtual private assistant accuracy rankings, the truth about smart speaker privacy concerns and the hottest industry categories for voice automation.

Mumbrella360 begins with a half day of networking on June 4 before two full conference days with up to six streams of content on June 5 and 6. Savvy saver tickets are on sale now.

Is machine learning ruining marketing? IAG’s Matthew Daniell will explain why he thinks the answer is ‘yes’.

IAG marketing effectiveness lead, Matthew Daniell, has also been........

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