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Thankyou launches Shower For Good Day body wash campaign

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Social enterprise Thankyou has launched a campaign celebrating National Shower For Good Day in order to promote its body wash.

The premise of the campaign is that Shower For Good Day should repeat, just like Groundhog Day.

The campaign, created by The Royals, includes a radio partnership with Nova and Smooth FM. Street posters were also posted daily, with each poster positioned next to the previous day’s.


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