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A blended model should be agencies’ answer to the full time vs freelance debate

3 0 0
21.03.2019

What’s that age old saying? Ah yes, the grass is always greener on the other side. It’s certainly true for full timers and freelancers. Permanent employees have job security, paid leave, and they set and uphold an agency’s standards of work, which is ultimately very rewarding. Freelancers, on the other hand, are their own boss, privy to flexible work hours (although some agencies also have flexible conditions), and able to pick and choose projects and agencies.

The perks of both routes are clear when it comes to the individual, but what about the company? Why don’t agencies just employ freelancers in response to client demand? While more and more industry professionals – from creatives to strategists, producers and everyone in between – are heading down the freelance path, an eager, experienced and passionate tribe of permanent staff are key to the success of any campaign, and in turn, agency. In my view,........

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