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Bonds opens annual Bonds Baby Search competition with ‘share the love’ campaign

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Bonds has opened its annual Bonds Baby Search competition with a ‘share the love’ campaign created by Emotive.

The campaign aims to reposition the 15-year-old competition as a celebration of love and babies across Australia.

Emotive and Bonds used the strategy “the best thing about love is sharing it”.

Zane Pearson, creative director and director at Emotive, said in a statement: “To celebrate the unconditional love shared between parent and baby, and drive entries to this........

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