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Richard Branson’s Space Flight Was Fun. But Who Is He Taking For a Ride?

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Richard Branson answers students' questions during a news conference at Spaceport America near Truth or Consequences, N.M., on Sunday, July 11, 2021.AP Photo/Susan Montoya Bryan

Hours before he blasted into space on his own private rocket, billionaire Richard Branson posted a goofy video of himself reveling in the moment: The 70-year old cheerfully pedals on a performance road bike across an airfield in the dawn, flanked by immaculate matching Range Rovers, and arrives at his very own spaceport to greet his fellow space traveling employees. There was real joy in the day’s main event—and space travel does represent, literally, the outer limits of what mankind can achieve—but the trip wasn’t just a joyride or simply for the sake of science, of course.

It’s a beautiful day to go to space. We’ve arrived at @Spaceport_NM. Get ready to watch LIVE at 7:30 am PT | 10:30 am ET | 3:30 pm BST https://t.co/PcvGTmA661 #Unity22 pic.twitter.com/4KjGPpjz0M

— Richard Branson (@richardbranson) July 11, 2021

Like fellow billionaires Jeff Bezos........

© Mother Jones

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