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In the lead-up to the 2020 presidential election, GOP consultants were fighting over strategy: Would going all-in on anti-trans messaging deliver then-President Donald Trump the suburbs in his race against former Vice President Joe Biden? Or should his campaign stay away from the issue, given widespread support among the electorate for LGBTQ rights like same-sex marriage? “This might become a hot cultural issue, but it’s not a thing yet,” one Republican consultant told Politico in the summer of 2020. “Right now, it’s just an easy issue for the other side to attack us on. They will call us bigots.”

So much has changed, as a network of conservative and religious-right groups coordinated to push hundreds of bills to wipe out trans youth health care, bar them from sports teams that match their gender identity, and censor discussion of LGBTQ issues in schools. With more than 129 anti-LGBTQ laws passed across the country in the last two years, GOP candidates now are betting that they’ve seeded enough anti-trans sentiment among voters to use transphobia as a motivating issue. It doesn’t seem to matter to Republicans that trans issues still tend to rank last among voters’ priorities: From August through early October, GOP candidates dropped $65 million on anti-trans advertising, according to a New York Times analysis. The hateful rhetoric has been deployed all the way down the ballot, in Senate races, statehouse contests, and state constitutional amendment campaigns.

Now, as the presidential race draws to a close, Trump’s campaign has made anti-trans ads the biggest focal point of its spending. The TV spots and social media posts spread falsehoods about medical care for trans youth, cast trans athletes as predators, and link support for trans people with support for (nonexistent) “partial-birth abortions.” Sports fans will recognize the constant refrain—“Kamala is for they/them. President Trump is for you.”—from game-day commercial breaks.

None of this bodes well for trans rights under either Trump or Harris, no matter what happens on Election Day, or in the weeks afterward. “​​I’ve been calling this the most anti-LGBTQ election since 2004,” says Sean Meloy, vice president of political programs at the LGBTQ Victory Fund, which works to elect queer and trans candidates. In 2004, George W. Bush used same-sex marriage as a wedge issue in his reelection campaign, betting it would drive conservatives to the polls. (As it turns out, right-wing voters were motivated by other priorities.) “They’re doing exactly the same thing now,” Meloy says. “Gay and lesbian people are understood and represented, and now they’re trying to dehumanize and use trans people and their experiences to get votes.”

Trump has pledged to defund gender-affirming care—and to ban it for minors.

Just being exposed to hateful political rhetoric can harm trans youth. Last year, in a Trevor Project survey, 86 percent of trans and nonbinary youth said debates about anti-trans bills negatively affected their mental health; half said they experienced cyberbullying; and a third didn’t feel safe going to the doctor. And when states pass anti-trans laws, the consequences for mental health are devastating: A study published........

© Mother Jones