Mother Jones illustration; NOAA/Zuma
In 2016, Jarrod Fidden, an Australian entrepreneur living in Ireland, announced that he’d launched a dating app for conspiracy theorists—or, as he put it at the time, for those who engage with “socially inconvenient truths.” The app was written up in dozens of news outlets in multiple languages as a funny curiosity. Fidden himself was described the same way: a jaunty, voluble character who liked to tell reporters how he and his wife had “woken up” together a few years before to the sinister, hidden hands shaping the world, generating the idea for the site.
Elon Musk’s version of X has proven especially helpful for the science-denying account.
While Awake Dating soon vanished from the headlines, the man behind the app seems to have moved on to more impactful pursuits. Less than a decade later, Wide Awake Media, a Twitter account that Fidden appears to operate, has become a major voice for climate denialism. Its more than 500,000 followers on X include former Donald Trump adviser Roger Stone; Craig Kelly, a former member of Australian Parliament and an overt climate change denialist; former General Mike Flynn, who was briefly Trump’s national security adviser before becoming a QAnon promoter; and Dr. Jay Bhattacharya, an opponent of early Covid lockdown measures and a professor of health policy at Stanford, whom Trump has tapped to lead the National Institutes of Health in his second term.
Wide Awake Media is a huge player in a small but exceedingly noisy echo chamber of climate denial accounts on X, which parrot each other’s paranoid assertions that climate change is a “hoax” and that green energy proposals are a pretext to impose global control. With the help of Twitter’s monetized verification system, Wide Awake has grown an exceedingly large audience, mostly on the right; Elon Musk himself recently replied to the account, further raising its visibility.
The fact that a single conspiracy entrepreneur has been able to gain such a large foothold in Twitter’s information ecosystem is concerning to experts who research climate denialism and its dissemination.
Jennie King is the director of climate research and policy for the Institute for Strategic........