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It's up to retailers to make new technologies work for shoppers

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This time last year, online retail giant Amazon was gearing up to open its first ever Amazon Go store in Seattle, introducing Just Walk Out, which blends multiple technologies to allow customers to grab what they need and leave without having to check out. Last month, Amazon opened up its ninth location. Chinese e-commerce giant Alibaba is set to open up 65 “offline” stores, revolutionizing the shopping experience with the help of robots, apps and an overhead conveyor belt.

The world of retail is changing at a dizzying pace, and the transformation extends far beyond online shopping. A report issued by the World Economic Forum in 2017 on the future of consumption noted that retail is becoming more “inspirational, exciting, simple and convenient” to meet the needs of the empowered consumer. McGill University is embracing this change, having recently launched the new Bensadoun School of Retail Management to lead research and prepare future generations of leaders to navigate today’s new retail landscape.

There are four factors that are transforming the future of retailing:

For starters, we see........

© Montreal Gazette