Brownstein: Duo hopes you'll make a PACT! in mismatched shoes on Friday to combat hate |
So, what’s wrong with this picture?
Stephen Bronfman, no one’s notion of a fashion casualty, is sporting one predominantly black sneaker with a little white mixed in and one predominantly white sneaker with a little black mixed in.
Did he get out of bed in too much of a rush, still consumed and disturbed by Major League Baseball not coming back to Montreal?
The entrepreneur/philanthropist is over that long-held dream of bringing the Expos or another big-league ball team to town — for now. Bronfman is on another mission these days. A humanitarian one at that.
Along with Andy Nulman, the co-founder of the anglo side of the Just for Laughs fest back in the 1980s, Bronfman started PACT! – the Power to Act a year ago.
On Friday in Canada and beyond, PACT!, alongside the Ensemble pour le respect de la diversité group, will be launching the inaugural edition of Impossible Pair Day, an initiative to try to curb youth hate, bullying, racism and sexism.
Simply put, the duo’s hope is that people will be sporting mismatched shoes — as they are doing now in Bronfman’s downtown office.
Participants are encouraged to make $2 donations, with half the proceeds going to the Ensemble program and the other half to other groups with similar goals.
At last year’s C2 conference in Montreal, the PACT! team assembled 100 pairs of mismatched Nike and Adidas sneakers in boxes at a pop-up event and sold the entire batch in just 10 minutes, with orders for another 1,700 pairs the group........