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Winter Love Island is a surefire way to make it stale

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29.07.2019

More than slowly roasting on the Central Line or drinking M&S tins in the park, Love Island has become synonymous with summer.

With millions of us tuning in at 9pm six days a week, making it ITV2’s most popular show, it only makes sense that they’ve decided to cash in on the show’s success by giving us, even more, Love Island with an extra season in winter.

But can there be too much of a good thing? Love Island already takes up two months a year for dedicated viewers, and as the show really doesn’t work as casual viewing, expecting people to give up their evenings for an extra eight weeks is a hell of a commitment.

There are plenty of examples ITV2 could learn from on the dangers of overkill – Netflix has drawn criticism for stretching out shows that would work better as mini-series well beyond their lifespan, and Drag Race has fallen victim to this with seasons that seem to get closer and closer together (plus All-Stars on top........

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