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I want every owner of that Zara dress to wear it tomorrow

1 4 0
21.08.2019

A white spotty dress may not seem like the ideal attire for someone who spends her life worrying about periods and whose menstrual tracking app tells her that day one of her period is due imminently.

And yet tomorrow this period poverty campaigner will be joining hundreds of others in wearing just that.

Why am I channeling the spirit of a 1970s tampon commercial and risking the unholy alliance of a heavy period and a white outfit?

Because Thursday 22nd August marks Hot4TheSpot’s ‘Wear the Dress Day’, a chance for owners of *that* Zara dress to join together in polka dot triumph in aid of the Free Periods campaign to tackle period poverty.

As a director of Free Periods (and a proud owner of the dress), I am excited to have this opportunity to share our mission anew. We are delighted to have played our part in securing government funding for free period products in all English schools and colleges, beginning in January 2020, but there is still so much work to do.

In the UK, our aim is to ensure that the provision of free products is rolled out effectively in England, that the progress........

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