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How to Use Facebook Live: The Ultimate Guide

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14.11.2018

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has exploded in popularity — particularly on Facebook Live, where according to Vimeo, 78% of online audiences are watching video on Facebook Live as of 2018.

It’s no mystery why Facebook Live is so popular: Videos see 3X the engagement of traditional videos shared on Facebook, and millions of users live stream on Facebook around the world.

Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

Why are marketers getting so excited about Facebook Live? Because it’s a fun and fairly simple way for them to use the power of video to communicate their brand stories, and build authentic relationships with fans and followers — in real time.

However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.

In this post, we’ll walk through the following:

Click here to skip down to our Facebook Live tips.

Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either mobile devices or desktop computers. We’ll go over how to broadcast from mobile and desktop devices in the sections below.

The following instructions will teach you how to go live on Facebook mobile. To get started, get out your mobile device and open up the Facebook app.

Open your Facebook mobile app and visit your News Feed. You’ll see a camera icon to the left of your search bar — tap it to open your camera. You’ll have to give Facebook permission to access your mobile device’s camera and microphone in order to go live.

You can also go live on your own Facebook profile. Open up the status bar by tapping the text that reads “What’s on your mind?” Then, select the “Go Live” option from the menu, as shown below.

You’ll stop receiving these prompts after the first time you use it.

Once you permit Facebook to use your mobile camera, you’ll be asked to permit use of your phone’s camera content, as shown below. This will trigger your ability to switch from using your rear-facing camera to your front-facing camera — options that will come into play in step 7 of this guide.

Once you’ve given Facebook access to your mobile device’s camera and microphone, you’ll be ready to shoot. However, your Facebook camera defaults to non-live photo shooting when you open it.

To switch your Facebook camera to live video, look to the bottom of your screen for the various types of visual content you can create. On the far left, as shown below, you’ll see the setting, “LIVE.” Tap it once. (Don’t worry, you won’t go live right away.)

In the screenshot below, see how Facebook Live is set to “Only me” and “Post, Story” at the top of the screen? This means only I can see the live video — none of my Facebook friends or followers can — but it’s set to post the video as a regular Facebook post and as a Facebook Story if I want it to. You can change these settings by tapping on them.

If you’re posting for a brand, you’ll probably want to make it public so it can reach everyone in your audience who’s currently on Facebook. If you’re posting as yourself, you might want to reserve your broadcast for friends — and then set where you want to post this video, as shown below.

But if you’re new to Facebook Live and want to test it out first, or want to prepare your shot before going live, switch your video’s privacy setting to “Only Me.” You can find the “Only me” option by clicking “See More” and tapping the last bubble, per the following screenshot.

You might also see options to post your live video only to users in specific networks, such as a college or association you belong to. These options will appear below the “Only me” privacy setting.

Give your broadcast a description, which will show up on people’s News Feeds like a status update above the video. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about.

Check out the example below from The White House’s live broadcast. As you can see, your video description appears at the top of the live video when Facebook users view it, much like a Facebook photo caption or status update.

Source: Facebook

Tap the icons at the bottom of your screen to tag people who are in the Facebook Live video, add the location from where you’re shooting, or share what you’re doing in the broadcast. These touches can add more personalization to your video, increase discoverability, and make people want to tune in.

Before you click “Start Live Video,” be sure your camera is pointing in the direction you want it to point. In other words, do you want to go live with your front-facing camera lens, or your rear-facing camera lens?

The background of your setup........

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