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How to Create a Twitter Moment: A Step-by-Step Guide

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20.02.2019

Sometimes an event is so big, it completely takes over social media — often for days. Think back to the last awards show, sporting event, or viral meme: How many tweets about it popped onto your Twitter timeline?

When more than 6,000 tweets are published per second, it can be hard to find great content on the platform. So, in 2015, Twitter rolled out Twitter Moments — curated tweets revolving around a single topic or story, all in one place.

In this blog post, we’ll give you the 4-1-1 on Twitter Moments, how to create them, and how businesses can use them to grow their list of followers and capture more branded experiences when a few tweets just won’t suffice.

Twitter Moments are collections of tweets about a topic or event. They can be tweeted, liked, pinned, and embedded like normal tweets, but when you tap to open a Moment, it shows you a collection of different tweets. Moments are published with a cover photo and introduction, likening them to a “best of” compilation article.

Initially, Twitter and its editorial partners, such as BuzzFeed and The New York Times, were the only ones who could curate Twitter Moments. But in 2016, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.

Moments are categorized under the following interest areas: News, Sports, Entertainment, and Fun. Additionally, there is a Today tab that shares the biggest moments of the day on Twitter. Here’s how to access Twitter Moments:

Twitter Moments are available via desktop and your mobile device. On desktop, you can find Twitter Moments by tapping the lightning bolt icon — it’s in the top-left corner of Twitter on your browser, as shown below.

The button highlighted in red above will bring you to your Twitter Moments feed, where you can shuffle between five Moments categories across the top: News, Sports, Entertainment, Fun, and Today. Here’s what a single Twitter Moment looks like when you open it up to read on a desktop:

On your mobile device, you can access Twitter Moments by tapping the magnifying glass icon. This will take you to the Explore tab, where you can shuffle between Twitter Moments sorted into News, Sports, Fun, or Entertainment across the top — as shown below.

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