Like many industries navigating higher client expectations, insurance is at an inflection point. Today’s clients expect simplicity, transparency, and digital-first experiences, without sacrificing the human connection that builds trust.  

Embracing this moment of change, BMO Insurance, in partnership with Maclean’s, recently gathered partners and stakeholders at TIFF Bell Lightbox to celebrate the launch of its new business strategy and rebrand. Eighteen months in the making, the refresh signals a transition from reflection to momentum.  

Special guest sportscaster Hazel Mae captured the spirit of this shift in her keynote, describing how clarity of purpose can fuel growth while keeping an eye on an industry’s long term direction. “You don’t build a career or a business by waiting for expectations to rise,” she said. “You build it by outgrowing them.”  

As Mae put, the change was less about immediate results. “You had something more important than hype. You had clarity.”  

That clarity carried into the first panel, moderated by Sarah Fulford, editor-in-chief at Maclean’s, and featuring speakers Rohit Thomas, CEO of BMO Insurance, Amanda Hoy, Head of........

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