Why are Gen Z men more traditional than Baby Boomers? asks Natasha Devon |
23 July 2025, 09:18 | Updated: 23 July 2025, 09:22
By Natasha Devon MBE
Gen Z men might seem to be going backwards on gender roles - but don't paint them all with the same brush.
New data from global consumer insights platform GWI reveals that Gen Z men (born between 1996 and 2012) are, on average, more traditional in their views on gender than male Baby Boomers (born 1946-1964). Around a quarter (23%) prioritise ‘dominance’ as a key value for men, with 52% thinking strength should be a priority. Just over half believe a woman should be ‘caring,’ 'gentle’ and ‘nurturing’.
Why is this happening? Short answer: The fitness and ‘wellness’ industries. Working in schools and colleges all over the UK, I have watched in horror as boys have become........