Why are animal rights activists targeting shoppers?

21 January 2025, 17:38 | Updated: 21 January 2025, 17:43

By Johnny Jenkins

Animal rights campaigners have taken to disrupting shoppers trying to purchase meat - what do they think this will achieve?

The weekly shop. It’s a bit of a pain – busy aisles, stressed-out shoppers, and a battle for yellow-label bargains.

It’s hard enough without having to contend with activists from Animal Rising.

This weekend, seven members of the campaign group sat cross-legged in a Sainsbury’s branch, blocking the meat aisle. 40 million have now watched the footage on TikTok, filmed in a branch in Portswood, near Southampton.

The protesters held banners with messages........

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