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The Ultimate Guide to Amazon Prime Day 2020: When It Starts, the Best and Worst Deals, Competing Events, More

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Amazon Prime Day -- really days, but who’s counting? -- is set to launch at midnight June 21 and roll straight through June 22. Amazon has historically hosted its Prime Day in July -- Christmas-in-July fireworks, so to speak, to ignite a typically dull period in retailing. Company execs said June was picked this year because of the 2021 Summer Olympics occurring in July and the fact that many people vacation in that month.

Last year, due to the pandemic, Amazon Prime Day was shifted to October, providing an early launch to the year-end holiday shopping period.

Will Amazon Prime Day 2021 be worth your time and money? Don’t get me wrong. I, too, get sucked into the whizzes and whirls of the carnivalesque Prime Day, which manages to add (mostly) unneeded burden to my Amazon Prime Visa card (yes, I am card-carrying Amazon Prime member and have been for many years now). There are deals to be had -- and we’ll get there.

But in case you haven’t taken part in this mercantile madness in years past, I’ll let you in on a little secret: Amazon Prime Day is basically a yard sale of millions of goods Amazon hasn’t unloaded in the past year, with more unnecessaries than necessaries among the flotsam and jetsam.

It’s also an enormous time-suck as you’re whiling away your (uh, working) hours hoping to score a big deal. You might, but there are better chances you won’t. Especially this year.

Here’s what you need to know to find the best deals on Amazon Prime Day 2021 without staring at your computer screen for 48 straight hours:

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Amazon Prime Day's model is much like Black Friday, for the more than 150 million Prime members and any newbies who might stumble in through the Prime Day doors. Amazon Prime Day offers until-they-sell-out deals on everything from clothing and beauty products to electronics and home goods.

Members, you can get an early look at Prime Day deals by going to Amazon's Prime members deals page. Prime members also have exclusive access on Prime Day to “Lightning Deals,” deep discounts that are time-sensitive -- when they're gone, they're gone. You can see them on Amazon's Today's Deals page or the Prime Day page.

And note that some early deals have already launched, including........

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