By Tajamul Islam Salroo

Almost every entrepreneur today is either talking about CA storage or investing in it. But is this surge driven by real opportunity, or a growing herd mentality?

This question is becoming increasingly relevant as Kashmir witnesses a rapid expansion of Controlled Atmosphere (CA) storage facilities across major horticulture belts. 

What was once an unfamiliar and niche segment has now turned into a popular investment choice, attracting businessmen, orchardists, and even first-time investors.

The primary reason behind this rush is the strong and well established apple economy of the region. Apples form the backbone of the region’s horticulture sector, and every year, a huge quantity is produced. 

Traditionally, farmers used to sell their produce immediately after harvest due to lack of storage, often at low prices. CA storage has changed this completely.

By allowing apples to be preserved for several months without losing quality, it gives growers and traders the flexibility to sell when the market is favourable. This simple advantage has made CA storage a powerful tool for........

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