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Where does the buck stop for social platforms when it comes to responsible publishing?

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20.11.2020

Jo Adetunji is the managing editor at The Conversation.

There has been a long-running argument in media circles over whether big social media are platforms or publishers.

Social media companies take content and with that much of the advertising revenue that would have gone to the publisher. That has had a significant impact on the ability of publishers to make money from their content as platforms such as Facebook can make money from other's content for free.

Being considered a platform also means these companies do not take on responsibility for the content – for example, with legal issues. This remains with the original publisher. Being considered a platform comes with benefits.

So what happens when that content is produced by us as users of these platforms? As trolling, hate speech and distasteful comments become increasing flashpoints, social media platforms are having to wade in to mediate content, typically something a publisher would do. So, where does the buck stop for social media platforms when content is deemed to be hateful or antisocial? And who decides what breaks the........

© journalism.co.uk


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