Hunker down to survive the influencer-led news apocalypse |
My journalistic aspiration in 2026 is to be a cockroach during the news media's looming nuclear apocalypse.
Next year will expose the gaping void between what the British journalism industry produces and what mass audiences are actually consuming. Struggling companies will collapse or lay off staff. Nation states and rich businessmen will move into the gap.
How much longer will the news industry pretend the transition to influencer-led culture hasn't happened? Next time you're on a train, look at fellow passengers' screens.........