2026 will be the year the creator-news divide finally stops making sense. For years, we talked about creators as competitors, disruptors, or distribution helpers. But among young audiences, creators have already taken on something much more fundamental: they are performing editorial work. And the more newsrooms resist acknowledging this, the harder it becomes to understand why their traditional approaches no longer land with under-25s.

Creators already shape how young audiences expect information to sound and feel.........

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