Hantavirus outbreak tests post-COVID health communications playbook |
A rodent-borne virus with a scary name. A mid-ocean cruise ship in quarantine. Several people dead and more falling sick.
It is no wonder that an outbreak of the Andes strain of hantavirus on a luxury liner in the Atlantic has revived some COVID-era trauma and panic online.
That has presented a dilemma to health officials: how to communicate quickly and clearly about a virus which is not new and unlikely to cause a pandemic but where knowledge gaps remain - without inadvertently fomenting fear.
"Hantavirus thread incoming," posted the health department of Illinois state in the U.S. earlier this week about a risk-free case unrelated to the MV Hondius cruise ship outbreak. "But you have to promise to read this whole thread before panic-texting your group chat. Deal?"
In interviews with Reuters, half a dozen health officials said they were trying to learn from mistakes around COVID, providing information on hantavirus with more empathy while addressing uncertainties and tackling falsehoods.
"We spend half of our time discussing how we will communicate,” said Gianfranco Spiteri, emergencies lead at the EU's European Centre for Disease Prevention and Control.
During COVID, many governments were slow to react or in denial, public messaging was sometimes confusing and contradictory, restrictions and vaccine rollouts were applied differently round the world, and misinformation and politicization proliferated.
That helped fuel modern mistrust of institutions.
For example, faith in public health........