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White House race becomes digital dogfight

21 1 2
05.06.2020

The 2020 U.S. presidential race is becoming a digital-first campaign as the coronavirus pandemic cuts candidates off from traditional organizing and in-person events.

On the surface, President Donald Trump has the edge over Democrat Joe Biden because of the incumbent's extensive digital infrastructure and large social media following.

But Biden has been stepping up his digital presence and is getting a boost from a handful of outside organizations seeking to counter Trump's messaging on social platforms.

Both sides agree that digital will play a critical role in the 2020 White House race as social media have taken the place of rallies and door-to-door campaigning.

"The digital campaign has always been important. What has changed now is that it's the only show in town," said Republican digital strategist Eric Wilson, who has no direct role in the Trump campaign.

Wilson said the Trump campaign's experience since 2016 means it has a head start while Biden has been slow to embrace a digital strategy.

"Voters are consuming politics as entertainment and Biden doesn't seem to grasp his role as a social media influencer and doesn't see any interest in changing that," Wilson said.

Trump has some 81 million Twitter followers compared with 5.8 million for Biden, and similar........

© Japan Today