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The media has a big problem: Who will pay for the news?

24 0 0
18.06.2019

News organizations are being challenged by technology giants and unsettled by a broader lack of trust but they have a much deeper problem: most people don't want to pay for online news, the Reuters Institute found.

Swiftly accelerating mobile internet and smartphones have revolutionised the delivery of news and destroyed the business models of many news organisations over the past 20 years, leading to falling revenues, layoffs and takeovers.

The mass migration of advertising to U.S. technology giants such as Facebook, Google and Amazon has hammered revenues while more than half the world's population now has access to news via an internet connection.

But will people actually pay for news?

The Reuters Institute for the Study of Journalism said in its annual Digital News Report that most people would not pay for online news and that there had been only a small increase in the proportion of people willing to do so in the last six years.

Even among those who do pay, there is "subscription fatigue" many are tired of being asked to pay for so many........

© Japan Today