With the Olympic torch extinguished in Paris, all eyes are turning to Los Angeles for the 2028 Olympics.

The host city has promised that the next Summer Games will be “car-free.”

For people who know Los Angeles, this seems overly optimistic. The car remains king in LA, despite growing public transit options.

When LA hosted the Games in 1932, it had an extensive public transportation system, with buses and an extensive network of electric streetcars. Today, the trolleys are long gone; riders say city buses don’t come on schedule, and bus stops are dirty. What happened?

This question fascinates me because I am a business professor who studies why society abandons and then sometimes returns to certain technologies, such as vinyl records, landline phones and metal coins. The demise of electric streetcars in Los Angeles and attempts to bring them back today vividly demonstrate the costs and challenges of such revivals.

Riding the Red and Yellow Cars

Transportation is a critical priority in any city, but especially so in Los Angeles, which has been a sprawling metropolis from the start.

In the early 1900s, railroad magnate Henry Huntington, who owned vast tracts of land around LA, started subdividing his holdings into small plots and building homes. In order to attract buyers, he also built a trolley system that whisked residents from outlying areas to jobs and shopping downtown.

By the 1930s, Los Angeles had a vibrant public transportation network, with over 1,000 miles of electric streetcar routes, operated by two companies: Pacific Electric Railway,........

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