Zohran Mamdani as a creepy trick-or-treater, Gavin Newsom body-slamming Donald Trump and Hakeem Jeffries in a sombrero. This is not the setup to an elaborate joke. Instead, these are all examples of recent AI-generated political videos. New easy-to-use tools – and acceptance of those tools by politicians – means that these fake videos are quickly becoming commonplace in American politics.

Perhaps the most interesting thing about many of the videos is how clearly fake they are. Rather than trying to deceive the viewer into thinking a depicted event actually happened, the videos serve a different purpose. President Trump didn’t post a video of himself wearing a crown in a fighter jet dumping feces on a group of protesters because he wanted people to believe that the flight actually happened. He likely did it to express his feelings about the protest and to create an in-joke with his followers.

Fears about the political implications of AI-generated videos have been around since the term deepfakes was coined in 2017. Steady improvements in the technology mean that distinguishing real from fake could become a significant threat. But today’s use of AI imagery is largely about making memes and making money – in other words, typical social media content.

Getting a rise out of people

Internet platforms use algorithms designed to keep people engaged, and that typically means promoting content that stirs emotions. AI-generated political videos often provoke an emotional response – amusement or outrage.

People are more likely to share information when it is emotionally........

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