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A call to ethical action in the sports industry

25 0 0
16.11.2019

From the dawn of the Olympiad to Tokyo 2020, sports have always captivated and united us as a global society. Where one might otherwise see divisiveness, sports have made communities whole. In times of doubt, they have instilled patriotism. Even during difficult days, they have helped us to define ourselves as to who and what we are.

Consider the prowess of U.S. athletic icon Jessie Owens on full display at the 1936 Olympics in Berlin. Standing up to hate and to fear and embodying much more than just the spirit of our country in the process, he made all free societies feel enormous pride.

Even today we see progress. The fight for women’s rights in Iran, for example, has made a historic breakthrough with Iranian women being allowed to attend their first soccer match.

While we all may wish to believe that sports are a distinct and separate entity or a reprieve from the daily political and commercial pressures that the world faces, they ares far more than that. In its essence, the industry of sports has been deeply interwoven into our social fabric, reflected throughout our economies, and ingrained within our body politic and the decision-making of our leaders.

Athletes, team owners, club managers, corporate sponsors, and political stakeholders who shape sports today, however, have a profound responsibility. They serve as a barometer for humanity and a measuring stick for the next generation. In effect, sports shines a light on our global and human character.

And although we may have embraced sports as a source of inspiration since the beginning of recorded history, if not cautious and steadfast, we will be letting that generation down.

From allegations of corruption to the sheer waste of billions of dollars and human life in the construction of stadiums and related facilities, we have witnessed failures of sports and, by........

© Japan Today