The Golden Duck Co. Delivers a Snack Upgrade Australia Didn't Know It Needed |
When Jonathan Shen and Chris Hwang first started experimenting with handmade snacks out of a tiny DIY pop-up booth in Singapore, they never imagined one of their biggest wins would come years later, in the form of a nationwide rollout in Australia across 650 Woolworths and Metro stores.
When The Golden Duck Co. pitched their new canister snack range to Woolworths in January 2024, they were expecting a modest launch. "Honestly, we just hoped to get into about 100 stores to test it out," says co-founder and CEO Jonathan Shen. "But Woolworths liked the range so much, they decided to put it in nearly 700 stores."
The Golden Duck Co., known for its bold, Asian-inspired snack flavours like Salted Egg Yolk Chilli Crab Seaweed, Tom Yum Goong, and Spicy Mala Hot Pot, is currently sold in almost 20 countries. While Singapore remains the company's home base and strong focus,........