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AI Can Improve the Event Industry, But It Cannot Replace Human Connection or Experience

5 0
03.06.2026

When the world shut down during COVID-19, technology became the bridge that kept businesses, schools, and industries functioning. Video calls replaced conference rooms. Livestreams replaced stages. Screens became the primary way many of us communicated with one another. At the time, it felt necessary and efficient. But looking back now, I also think that period exposed the limits of technology in ways many people still underestimate.

I work in the live events industry, a business built entirely around human interaction. My career revolves around people gathering together, sharing experiences, communicating face to face, and creating moments that cannot be replicated through a screen. During the pandemic, our industry learned very quickly that while technology can support connection, it cannot fully replace it.

I saw it in the workforce, in clients, and even in my own children. Remote communication kept people operational, but it also changed the way many people interacted with one another. Kids learned to communicate through screens instead of through physical presence. Professionals became more isolated. Entire industries adapted to virtual workflows, yet many people felt more disconnected than ever.

That experience shaped the way I think about artificial intelligence today. I do not see AI as something inherently dangerous, nor do I see it as a magical solution that will suddenly replace people entirely. I see it as a tool. A very powerful tool, but still just a tool.

The conversation around AI often swings between extremes. Some people believe it will eliminate countless jobs and fundamentally damage human interaction. Others believe it will solve every operational problem businesses face. From my perspective, the reality is probably somewhere in the middle.

There is no question that AI is already improving efficiency. In my own business,........

© International Business Times