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On the Loose: When the joke’s on you

28 6
22.02.2026

In a suit filed in the Delhi High Court, yoga guru Ramdev has objected to posts on Facebook and X that use his persona as a source of amusement and parody for comic relief to “generate audience engagement”. Citing “personality rights”, his counsel argued against “misleading and denigrating content” while X’s legal team contended that political commentary, satire and public opinion must be protected. Noting that it’s an impossible task removing everything someone famous finds insulting, the HC held firm that “we can’t be so sensitive”. And, that it was perfectly alright to fact check fake news on Baba Ramdev, as someone had done. Ramdev’s net worth is around Rs 1600 crore, derived mainly from his wellness business Patanjali Ayurved which is now a major FMCG entity.

Whatever Ramdev is or isn’t, it’s impossible not to have a grudging sort of admiration for someone who’s made his fortune parading around unselfconsciously in an orange loincloth, proudly displaying his hirsute........

© Indian Express