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Smithson: SA radio ratings war sees ‘strong get stronger’ as industry farewells star

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26.11.2025

“Listeners haven’t been kind to Max Burford or Hayley Pearson at Mix 102.3 as this brutal year grinds to an end,” Mike Smithson says as he unravels the latest SA radio ratings and bids farewell to a radio legend.

The radio ratings war is ending the year pretty much as it started with the strong getting stronger and the rest looking forward to the Christmas break.

In the seventh GFK survey released this morning, the breakfast slot was a predicable affair with most program bosses left scratching their heads for new ideas.

There’s one more survey for the year, but those results won’t be known until early in 2026.

Triple M continues on its merry way with Roo, Ditts and Loz stretching their impressive lead yet again, with a 1.6 per cent rise taking them to a 16.2 per cent market share,

That places them almost five points clear of the rest of the breakfast field with FIVEaa slipping but remaining in second spot, with extra breathing space over Nova 91.9 which slightly slid back followed by the ABC, which also saw a slight rise.

Listeners haven’t been kind to Max Burford or Hayley Pearson at Mix 102.3 as this brutal year grinds to an end.

The likeable and talented duo has been dumped from the Mix stable for next year.

In their short-lived partnership, I saw green shoots for a successful........

© InDaily