The Making Of A $500Mn SaaS Powerhouse: Inside Wingify’s Merger With AB Tasty

SaaS major Wingify is in a new era after being acquired by Everstone Capital and merging with Paris-based rival AB Tasty

Everstone has eschewed private equity’s typical efficiency-focused approach and appears to be satisfied with keeping Wingify on the same track

The question is whether Wingify can now successfully execute the merger and expand its capabilities at a time when AI is shaking up the SaaS industry

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India’s $14 Bn software-as-a-service (SaaS) market received a dramatic thrust in the last decade with the emergence of unicorns like Zoho and Freshworks. In the post-Covid era, factors like rising digitisation and advancement in AI have propelled the industry to scale $70 Bn in valuation by 2030. 

As the ecosystem grows in leaps and bounds, Wingify is fluttering its wings for the long haul with its flagship SaaS product Visual Website Optimizer (VWO), which enhances the digital journey by letting businesses assess the performance and improve conversion........

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