A few years ago, real estate in India often elicited images of pushy brokers, the hassle of visiting multiple localities, and tough negotiations involving hefty sums—usually with little to no legal mediation or security for customers. However, technology, which has transformed nearly every aspect of our lives, brought change to this sector as well.

Companies like Housing.com, 99Acres, NoBroker and others grabbed the limelight with rapid development and expansion, while others such as Aurum PropTech looked to take the slow road and build businesses that can withstand economic cycles and decades of changes.

Aurum PropTech, a real estate technology company conceptualised in 2021, has reported an impressive 30% year-on-year (YoY) growth in revenue in H1 FY25.

The company reported INR 137 Cr in revenue for H1FY25, as opposed to INR 105 Cr in the first half of FY24 (April to September period). Income from the rental business contributed a bulk of this with INR 80 Cr, while the distribution business contributed INR 40 crore revenue. The real estate capital business saw the biggest spike in revenue YoY, growing by a staggering 350% from INR 2 Cr to INR 9 Cr in H1FY25.

Listed on the BSE and NSE in the year 2013, Aurum PropTech, known as Majesco Limited changed its business model from InsureTech to PropTech after acquisition by Aurum Ventures group in 2021. Aurum Ventures Group, which is based out of Mumbai with active operations in Real Estate, PropTech and Asset Management, owns about 50% shareholding in Aurum PropTech Ltd. Aurum PropTech’s share price has grown by nearly 50% over the past 12 months, and ended trading on November 27 at INR 212 per share. The company’s current market cap has surged from INR 250 Cr in 2021 to presently around INR 1,500 Cr (with fully and partly paid up shares).

The challenges for Aurum were not very different from some of its more modern competitors. Most real estate stakeholders have established workflows that are built around non-tech systems.

This means that legacy operations struggle to adapt to emerging technologies and more accessible service distribution. This is something Aurum PropTech identified early and raised the bar on its tech stack.

Aurum’s Prop Tech Stack

According to an EY report on tech adoption in commercial real estate, 58% of real estate companies surveyed shared that new-age systems do not integrate easily and require a major change to IT or business processes to implement new technology.

On this front, Aurum PropTech is breaking the norm with AI-enabled features for discovery, match-making, sales automation, transaction management, and customer relationship management for its platforms and products including NestAway, Aurum Analytica, Sell.do and Aurum WiseX across real estate rentals, real estate distribution and real estate investments.

The question at the heart of what Aurum was trying to solve is this: how can technology simplify property transactions – rental real estate, distribution of real estate and capital financing of real estate?

The company’s steady focus on AI-driven analytics tools has given it a lead against its arch-rivals in the proptech business. With new innovations and products such as Aurum Analytica — more on this later — the company has........

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