Flipkart’s 2025: Crossing The Quick Commerce Rubicon |
Even if one splits Flipkart’s two-decade-long journey into two halves, it’s the second decade that stands out as truly transformative. The year 2017 — when Flipkart completed ten years — was a clear break, coming just months before the ecommerce giant was bought over by Walmart.
The journey since 2018 has been one where Flipkart has time and again been tested, challenged to find new horizons and questioned about everything from how Indian it is to when it will finally deliver profits.
So unsurprisingly, in the past 12 to 18 months, new questions and expectations have emerged. Those enmeshed in the Flipkart ecosystem such as sellers and consumers wonder if Flipkart will finally nail quick commerce.
Some want to see an IPO, which many say will be the biggest from the Indian tech startup ecosystem. Yet others say what would really be groundbreaking would be profitability, especially at a revenue scale of more than INR 40,000 Cr (for the entire group as of FY25) and a private valuation of close to $36 Bn.
After 19 years of building one of India’s largest internet companies, Flipkart is again being asked to disrupt. When it began, the ecommerce giant wanted to change online shopping, but today, the game is all about quick commerce.
With the sector valued at $6 Bn in 2025 and projected to balloon to $40 Bn by 2030, Flipkart can no longer stay on the sidelines when it comes to quick commerce.
It began with a pilot of Flipkart Quik, which was subsequently rebranded to Flipkart Minutes. While operations formally began at the end of 2024, it was this year that the business became a central focus. Dark stores were expanded fivefold over last year, making one of the fastest infrastructure build-outs in the sector.
Flipkart’s aggression in building the quick commerce business stood out in 2025, even as there was pressure to deliver profits in the early parts of the year. Despite being slow to jump onto QC, both Flipkart and Amazon know they cannot afford to hold back. But while the likes of Zepto, Blinkit and Instamart rose to new heights, Flipkart Minutes seemed like a try-hard this year.
Flipkart Minutes In 2025: Stepping On The Gas
Flipkart’s long experience in ecommerce gave it deep visibility into Indian consumption patterns. The company had seen early signals: the Indian shoppers were evolving from planned, weekly buying cycles to need-it-now behaviour. Groceries served as the initial trigger, but demand quickly shifted toward broader categories, personal care, essentials, electronics........