Food Delivery Is Expensive, And Rapido Wants It Fixed |
Food Delivery Is Expensive, And Rapido Wants It Fixed
Rapido’s Ownly is going after the approximately 70,000 Bengaluru restaurants not listed on Swiggy and Zomato, focusing on low-cost, everyday meals
It aims to bridge the affordability gap between ₹100 offline meals and ₹400 online orders by enabling “honest pricing” without commission-driven markups
As Swiggy and Zomato face plateauing growth and rising fees, Ownly is positioning itself as a sustainable alternative built on lower costs, not subsidies
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After catering to select pockets of Bengaluru since June last year, Rapido formally announced the launch of Ownly, its standalone food delivery app, on March 3, 2026.
In 2025, we reported how the rise of Rapido in the food delivery space could challenge the duopoly of Swiggy and Zomato. Back then, we also anticipated that a ₹125 Cr war chest from Nexus Venture Partners would help Rapido attack the core economics of food delivery.
Nearly one year later, Rapido CEO Aravind Sanka has come out in the open to spill the beans on how exactly he wants to take the market by storm.
“Bengaluru has over 1 Lakh FSSAI-licensed restaurants. Fewer than 30,000 are listed on Swiggy or Zomato. The rest are invisible to the online world. These are the restaurants we are targeting.”
“Bengaluru has over 1 Lakh FSSAI-licensed restaurants. Fewer than 30,000 are listed on Swiggy or Zomato. The rest are invisible to the online world. These are the restaurants we are targeting.”
For Sanka, the missing 70,000 restaurants is an opportunity similar to the one he saw in the........