Inside ixigo’s Agentic AI Travel Push |
Inside ixigo’s Agentic AI Travel Push
ixigo has rebuilt its travel app around an AI-native architecture instead of layering a chatbot on top of its existing interface
The company believes AI agents will eventually handle everything from flight bookings and refunds to check-ins and itinerary planning
Backed by strong Q3 FY26 growth, ixigo is now earmarking a sizable portion of fresh capital toward both organic and inorganic AI investments
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The travel app has barely changed in over a decade.
You search. You scroll endlessly through filters. You open five tabs to compare timings, baggage rules, cancellation policies and hotel reviews. Then comes the real anxiety: will the flight run on time? Do I need a transit visa? Is this hotel actually close to the city centre?
Travel apps solved booking. They never fully solved decision fatigue.
But listed OTA platform ixigo now believes AI can rewrite the travel experience. And at the centre of it all is TARA, the company’s AI-native travel assistant that it claims brings agentic experiences for customers.
Instead of functioning like a chatbot layered on top of an existing app, the company has rebuilt the experience around what it calls an........