If there is one Indian sector that is well-poised to benefit from the advent of artificial intelligence (AI), it is the enterprise SaaS market. The arrival of this tech has been pivotal for the industry in many ways. For instance, many companies now harness the power of this emerging tech to make intelligent decisions, all by analysing significant amounts of data more efficiently and with much ease.
If you are a traditional software company, a software developer, a product startup or a solution provider, you need AI to stay competitive in the market. Interestingly, 85% of Indian SaaS companies understand this and to stay ahead of the curve, have adopted AI, reveals Inc42’s “Decoding India’s SaaS Startup Ecosystem” report.
While the country today fosters more than 1.5K AI-powered SaaS startups, around 70% of these companies have emerged in just the past three years, thanks to the rapid adoption of AI in the ecosystem, per the report.
Not to mention, the role of this emerging technology in the evolution of Indian SaaS companies has been multifaceted. Here’s a quick rundown of how SaaS startups are leveraging GenAI to bolster their tech stacks:
Content Creation: This involves companies offering GenAI solutions for the production of marketing copies, blog posts, and general product descriptions. For example, SaaS unicorn Fractal launched Kalaido.ai to generate images from text in English and 17 Indian languages. Personalisation: SaaS companies have augmented their customer care offerings with the use of AI in recent times. Just last week, Nasdaq-listed Freshworks introduced Freddy........