Polymarket Released the Most Unexpected Ad of the Year. Every Marketer Should Study It

The fastest way to stand out in your category is to stop advertising like it.

EXPERT OPINION BY VICTORIA WATTERS, CO-FOUNDER, DRY ATLAS

Photo: Courtesy Company

A prediction market ad is supposed to make your pulse spike. You’d expect fast cuts, live odds, and the message that everyone is already in (and you’re late).

Polymarket just ran an ad that does none of that. The spot, which premiered last month during the World Cup, opens on famed music producer Rick Rubin sitting cross-legged and barefoot. He inquires, “If you could ask one question,........

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