On’s Founders Spend Just 33 Percent of Their Time as Traditional CEOs. They Say What They Do Instead Fuels the Brand’s Success

On’s Founders Spend Just 33 Percent of Their Time as Traditional CEOs. They Say What They Do Instead Fuels the Brand’s Success

While some founders lean into a traditional executive role as a business grows, On’s leaders are doing the opposite. They say there’s an important reason why.

BY VICTORIA SALVES, NEWS WRITER

Photo: Courtesy Company

David Allemann and Caspar Coppetti, the co-founders and co-CEOs of........

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