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What the Brands Inside the VC Starter Kit Really Think of Being Part of a Silicon Valley Parody 

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When the VC Starter Kit first went online, the effect was swift, vast, and at once hilarious.

The spoof website, first launched on March 21 and claims to offer the unofficial uniform of Silicon Valley's elite, down to the comfy sneakers and leisure reading material. Almost instantly, it was all over social media and the press. There were stories on Axios, Recode and Business Insider, and the traffic to the site ballooned to overnight. In March, it had 93,800 unique visitors, with many more return guests, according to traffic analytics tool SEMrush. ​

The site is testament to the unhip fashion trends of the area's investors, so it's something of a back-handed compliment to be included as part of the offering. Even so, for the most part, the parody doesn't seem to have inspired any ill will.

"I can't decide if I'm honored or horrified to see Stratechery included," tweeted Ben Thompson, the founder and author of the newsletter, which is based in Taiwan and delivers tech and media commentary to inboxes globally. The Partner Kit--the least expensive bundle for $499--includes subscriptions to Stratechery and other Silicon Valley staples like Wine Spectator, a luxury lifestyle magazine.

The site's creator, Sumukh Sridara, a product engineer at AngelList, tells Inc. he was first inspired by a 2017 tongue-in-cheek commentary on the unofficial and "swaggerless" dress code of Silicon Valley VCs, written by New........

© Inc.com