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What a Super Bowl Commercial Did for 3 Weird, Tiny Businesses

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Nancy Kerr runs the kind of business that never would have put "air a Super Bowl spot" on its list of priorities--or in its budget.

Her Independence, Missouri-based mobile wedding officiant service, KC Weddings 2 Go, aims to help couples get hitched however and wherever they wish in the U.S. She wants brides to be able to sport cowboy boots or baseball cleats on their big day. She wants couples to tie the knot on a beach or a boat--or at a Renaissance festival, decked out in medieval armor. She wants Nascar fans to say their vows right beside the speedway, while their friends tailgate in the background.

"It's their day, and their way," says Kerr, an ordained and licensed officiant who goes by "Pastor Nancy." If twosomes want to dress like zombies or say "I do" on top of Mount Rushmore, Kerr will make it happen.

It's the kind of business you probably never would have found out about unless you happened to be a wedding guest--or watched the Super Bowl last Sunday. In certain regions, Super Bowl fans saw commercials featuring KC Weddings 2 Go, as well as two other similarly quirky local businesses: Smash Therapy, a Texas company that lets people blow off steam by smashing objects to smithereens, and Get Your Goat Rentals, an Atlanta business that rents goats that will eat the bothersome brush on your property.

None of these businesses paid for the spots. They were the........

© Inc.com