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They Met on the Tennis Court. Now, This Couple Is Serving Up Supplements--and Their Superfood Company Is Thriving

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02.05.2019

COMPANY:Your Super

HEADQUARTERS: Venice, CA

YEAR FOUNDED: 2015

A tennis court in Georgia was an unlikely spot for a Dutchwoman and a German to meet. But sure enough, that's where Kristel de Groot and Michael Kuech first encountered each other, while students at Valdosta State University. The college tennis players soon became a couple.

Three and a half years later, at age 24, Kuech learned he had testicular cancer. As chemotherapy sapped his energy level day by day, de Groot struggled with seeing him suffer. That's when the health-food guru inside her sprang into action. With the help of her aunt, an orthomolecular nutritionist--one who specializes in dietary supplements--she dug into various bags of vitamin-rich "super grains" in her kitchen and began a strict smoothie cleanse for Kuech. And he actually started to feel better--more alert and energized, de Groot, now 28, says.

"The mixes helped him rebuild his immunity, energy levels, and overall health after finishing chemo," she says.

What was then just a slapdash regimen would, in 2015, transform into Your Super, a Venice, California-based direct-to-consumer superfoods supplement company that makes plant-based powders and delivers them to health-conscious eaters around the world. De........

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