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1,600 Guests, 1 Red Carpet, 5 Small Businesses: The Making of the Oscars After-Party

2 0 191
23.02.2019

For businesses, landing in Oscar nominees' goodie bags has long been viewed as the marketing equivalent of winning the lottery. After all, the sales boon that can come from a single celebrity sighting with your product in tow can do much for a fledgling brand. For other businesses, however, the opportunity to fete Hollywood's royalty may well be more lucrative.

Intense preparation takes place to put on the awards ceremony, which is in its 91st year and will be held February 24 at the Dolby Theatre in Los Angeles. The same goes for its accompanying after-party, the Governors Ball, which is expected to welcome some 1,600 guests. Businesses of all kinds are involved in the behind-the-scenes work, and planning will often start immediately after the previous year's event. Here are some of the indispensable companies behind this year's Academy Awards.

World-famous chef Wolfgang Puck is no stranger to the movies. He has his very own Hollywood star, on the same block of Hollywood Boulevard as Nicole Kidman's and Harrison Ford's.

Puck used to host an Oscars party at his Sunset Boulevard restaurant, Spago, which led to the Academy, in 1995, inviting him to cater the Governors Ball, the official after-party. In 2012, Puck decided to transform the stuffier, sit-down dinner format into a mix-and-mingle affair with tapas-style sharing dishes, which this year will feature sunchoke and fennel soup, and Nashville fried quail with waffles, along with established favorites like the black truffle chicken pot pie. "If we took them off the menu, the guests would revolt," says Stephanie Davis, a spokeswoman for Wolfgang Puck Fine Dining Group.

Puck's fame preceded his engagement with the star-studded affair, to be sure. However, Davis adds, "the Oscars was a catapult." Not only did the gig........

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