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How Going Private Has Freed Up Skullcandy to Return to Its Edgy Roots

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28.05.2019

If you're over 30, you can recall a time when your phone and music player weren't the same thing. Sitting on a chairlift in Park City, Utah, in 2001, Rick Alden, a former snowboard-binding and fishing-reel developer, was frustrated at having to unplug his earphones from his tunes to use his phone. His solution was called Link--headphones and technology that paired the two devices. It was Skullcandy's first product.

While in China developing Link, Alden found himself swimming in the achromatic sea of black-and-white audio products and quickly realized Skullcandy's second big innovation had to be like Dorothy landing in Oz: The audio market needed........

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